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PRESS RELEASES
Maximizing Your Exposure using
Today's Tools
The
Internet has changed the way the world gets its news.
Traditionally, it was necessary to communicate through the
media to reach your target audience. With the increasing
number of people searching for news online, the rules have
changed.
An
internet news wire distribution service can give you the
ability to embed an image into your press release; attach
additional files such as PDFs; embed your Web page into your
press release through an iFrame; and even embed video into
your release. It can offer Podcast production capabilities
that allow for easy recording and uploading of podcast's to
further enhance your news.
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USING THE NEW MEDIA
5 Ways to Give Your Business a Boost
 Business
owners and managers can take their companies to a new level
of success by using new technology to develop a deeper bond
with customers. Podcasts, blogs, mp3 audio, web video, a
company's website -- all should be used to create a two-way
relationship with the public.
One of our clients, Walnut
Circle Grill, was recently recognized
for having the best internet marketing in the state. This
observation came from the Mississippi Hospitality and
Restaurant Association in recognition for a campaign we
began three years ago.
Here are five creative ideas to use the "new" media for your
business and career success
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:30 film quality television commercial
All
commercials don't have to look alike. Tony Khodaverdi,
Owner of
Caribbean Soul Island Grill and Bar
in Hattiesburg, wanted a commercial that would
reflect the quality of the island-themed restaurant he
opened a few years ago in West Hattiesburg.
He turned
to a local friend in broadcasting who brought in an
experienced videographer/producer from Louisiana who
planned the shots, got the desired footage, orchestrated
the edits, voice over talent and final cuts that resulted
in one of the best local commercials I have ever seen.
Please contact me if you would like more information.
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