Advertising

To reach your potential customers/clients, it is essential to recognize that individuals gather information from varying sources, in varying forms and at varying points in a sales cycle.    It is impossible for any one media to have a thorough reach on all of your target market.   MarketOne Media recommends a diverse mix when spending your advertising dollars.   You must reach several target audiences simultaneously, making an integrated marketing plan essential.

What is your advertising budget?

Many advertisers base their advertising strategy on end of the year whims or last year's advertising expense. With increased competition for local businesses from national chains, mail order, cable TV and e-business, aggressive businesses that expect continued sales growth must exercise initiative in their future advertising and promotion planning. If they want to grow, they have to have an aggressive advertising plan.

The formula that many businesses have found to be useful is the floating percent of sales based upon margin of profit. This works best for businesses that sell a product and can identify the cost of goods. The premise for this formula is relatively simple. The higher the margin of profit, the higher the percent of sales they can afford to spend.

While this method is widely accepted, it does not fit into every situation.   For example, a company experiencing declining sales using this formula would spend less on advertising than previously, when, in effect, they may need to do just the opposite. 

MarketOne Media can help determine a realistic advertising budget for your business that will use an aggressive, yet realistic approach to accomplishing your sales goals.

What factors do you use to determine success?   A good marketing campaign is an integral part of growing and maintaining a successful business.   Whether you offer a product or provide a service, the success of your campaign can be measured by continued growth, consumer or business awareness and the ever famous bottom line.